Premium Streetwear
Upside Clothing
Bold designs meet premium quality. Discover varsity hoodies, suede hats, and urban essentials that make a statement.
Featured Products
Top Picks for You
Miami Varsity Hoodie
Elevate Your Style with Our Exclusive Miami Varsity Hoodie
Houston Cougars Suede Hat
Elevate Your Style with Our Limited-Edition Houston Cougars Hat
Vanderbilt Varsity Hoodie
Elevate Your Style with Our Exclusive Vanderbilt Commodores Varsity Hoodie
A New Direction in Collegiate Streetwear
About the Brand
Upside was created to redefine how people represent their school and city. Blending modern streetwear with collegiate pride, each piece is designed to feel personal, distinctive, and effortlessly confident.
Rooted in Evan’s experience at the University of Florida, Upside emerged from the desire to offer something different from the standard options. Today, the brand partners with select universities to create officially licensed apparel that reworks familiar names and symbols into clean, elevated designs.
From limited collections to thoughtfully crafted details, every Upside piece is made with quality, authenticity, and individuality at its core, so you can stand out while representing what you love.